Proper list management is critical for maintaining the health of your email marketing efforts. Here are some tips:
Regular Cleaning: Periodically remove inactive or invalid email IDs to keep your list clean. Segmentation: Divide your email list into smaller segments for more targeted and relevant campaigns. Consent: Ensure that you have explicit consent from recipients to send them emails to comply with regulations like GDPR. Preference Centers: Allow subscribers to update their preferences and choose the types of emails they want to receive.