ESP fees can vary significantly based on several factors:
Number of Subscribers: Most ESPs charge based on the size of your email list. Email Volume: Costs can also depend on the number of emails you send per month. Features and Functionality: Advanced features like automation, segmentation, and A/B testing can increase costs.
For example, a basic plan from Mailchimp might cost around $10 per month for 500 subscribers, whereas an advanced plan with more features could cost several hundred dollars monthly.