How Do I Measure the Success of an Email Campaign?
Success in email marketing is measured using various key performance indicators (KPIs). Some of the most important KPIs include open rate, click-through rate (CTR), conversion rate, bounce rate, and unsubscribe rate. Open rate indicates how many recipients opened your email, while CTR measures the number of clicks on links within your email. Conversion rate tracks how many recipients completed a desired action, such as making a purchase. Bounce rate tells you how many emails couldn’t be delivered, and the unsubscribe rate shows how many recipients opted out of your email list.