How to Track the Performance of Social Media Content in Emails?
Tracking the performance of social media content in emails is crucial for understanding its impact. Use these methods:
- UTM Parameters: Add UTM parameters to your social media links to track clicks and traffic in Google Analytics. - Email Analytics: Monitor open rates, click-through rates, and engagement metrics provided by your email marketing platform. - Social Media Insights: Use the analytics tools provided by social media platforms to track interactions with the shared content.