How Do IETF Standards Affect Email Deliverability?
Email deliverability is a critical aspect of email marketing. IETF working groups create standards that help ISPs and email service providers (ESPs) determine which emails are legitimate and which are spam. By adhering to these standards, marketers can improve their deliverability rates. For example, implementing DKIM and DMARC helps in authenticating the source of emails, making it less likely for your emails to be marked as spam.