Why are IETF Working Groups Important for Email Marketing?
IETF working groups ensure that the underlying technologies that support email marketing are secure, reliable, and interoperable. For instance, they work on standards for SMTP, IMAP, and POP3, which are essential for email delivery and reception. They also focus on email authentication protocols like DKIM, SPF, and DMARC to prevent email spoofing and enhance trustworthiness.