How Do Indirect Competitors Impact Email Marketing?
Indirect competitors can influence your email marketing strategy in several ways:
1. Audience Attention: Social media and messaging apps can capture the attention of your target audience, making it harder for your emails to stand out. 2. Budget Allocation: Marketing budgets are finite. The more money allocated to SEM or social media, the less there is available for email marketing. 3. Customer Preferences: As consumers become more accustomed to instant communication via messaging apps, they may become less responsive to email campaigns. 4. Content Consumption: Platforms like YouTube and podcasts provide alternative ways for your audience to consume content, which may reduce the effectiveness of your email newsletters.