Once you have clear intentions, they will directly influence the type of content you create. For instance:
- Sales-Oriented Emails: These might include compelling calls-to-action (CTAs), limited-time offers, and clear product benefits. - Engagement Emails: These could feature educational content, tips, and interactive elements like polls or quizzes. - Awareness Campaigns: Emails may focus on storytelling, sharing brand values, and showcasing customer testimonials. - Retention Strategies: Personalized content, special discounts for loyal customers, and reminders about upcoming renewals or services can be effective.