When email marketing platforms have restricted integration capabilities, it can create several challenges:
Data Silos: Limited integrations can lead to fragmented data across different systems, making it difficult to create personalized and targeted email campaigns. Manual Work: Marketers may need to manually transfer data between systems, increasing the likelihood of errors and consuming valuable time. Reduced Automation: Automation capabilities are often hindered, affecting workflows like triggered emails, customer segmentation, and lead nurturing. Inconsistent Analytics: Inability to integrate with analytics tools results in a lack of comprehensive insights, making it challenging to measure campaign ROI.