How Do Low-Quality Subscribers Affect Your Email Campaigns?
Low-quality subscribers can significantly impact the overall effectiveness of your email marketing efforts. Here are some ways they can affect your campaigns:
Lower Engagement Rates: A high number of low-quality subscribers can decrease your open and click-through rates, making your campaigns appear less successful. Poor Deliverability: Email providers use engagement metrics to determine the relevance of your emails. Low engagement can lead to your emails being marked as spam, reducing deliverability. Increased Costs: Many email marketing platforms charge based on the number of subscribers. Keeping low-quality subscribers increases your costs without providing any return on investment.