What Are the Benefits of Removing Low-Quality Subscribers?
Removing low-quality subscribers can offer several benefits:
Improved Metrics: Your open and click-through rates will improve, providing a more accurate picture of your campaign's success. Better Deliverability: Higher engagement rates increase the chances of your emails landing in the inbox rather than the spam folder. Cost Efficiency: Reducing the number of subscribers can lower your costs, allowing you to allocate resources more effectively.