Clients can experience both positive and negative impacts from M&As in email marketing:
Positive Impacts: - Improved Services: Enhanced technology and expertise can lead to better email marketing services. - Broader Features: Clients may gain access to a more comprehensive suite of tools and features. - Better Customer Support: Larger, consolidated companies often have better customer support infrastructures.
Negative Impacts: - Service Disruptions: Transition periods can result in temporary service disruptions or changes. - Loss of Personalization: Smaller firms known for personalized services may lose their personal touch when merged with larger entities.