What Are Some Recent Examples of Mergers and Acquisitions in Email Marketing?
Here are a few notable examples:
- Salesforce's Acquisition of ExactTarget: Salesforce acquired ExactTarget to enhance its marketing cloud capabilities, providing a more robust email marketing solution. - Twilio's Acquisition of SendGrid: Twilio purchased SendGrid to integrate email marketing with its communications platform, providing a more holistic service. - Intuit's Acquisition of Mailchimp: Intuit acquired Mailchimp to broaden its small business services, integrating email marketing with financial management tools.