How Do Non-Existent Email Addresses Affect Email Marketing?
Non-existent email addresses can significantly impact your email marketing efforts in several ways:
Increased Bounce Rate: When emails are sent to non-existent addresses, they bounce back to the sender. High bounce rates can negatively affect your sender reputation. Lower Deliverability: Email providers may flag your emails as spam if they detect a high number of bounces, reducing your overall deliverability rates. Wasted Resources: Sending emails to non-existent addresses wastes your marketing resources, including time and money.