PMPs offer a variety of features that help businesses stay compliant:
- Consent Management: They allow subscribers to give explicit consent for data collection and email communication. This can include specific preferences on the types of emails they want to receive.
- Data Mapping and Inventory: These platforms map out where personal data is stored and how it is used, making it easier to respond to data subject requests.
- Automated Workflows: PMPs automate the process of updating or deleting personal data, ensuring that businesses can promptly respond to requests for data erasure or modification.