Various privacy laws impact email marketing practices. Understanding and complying with these laws is crucial:
- GDPR: The General Data Protection Regulation in the EU requires explicit consent from users before collecting their data and mandates clear communication about how their data will be used. - CAN-SPAM Act: This US law requires email marketers to provide a clear way for recipients to unsubscribe and mandates that commercial emails be identified as advertisements. - CCPA: The California Consumer Privacy Act grants California residents the right to know what personal data is being collected and how it is used, as well as the ability to opt-out of data selling.