How can email automation benefit marketing campaigns?
Email automation allows marketers to send timely and relevant messages to their audience without manual intervention. Automated emails can be triggered by specific actions or events, such as a welcome email for new subscribers or a reminder email for abandoned carts.
The benefits of email automation include increased efficiency, consistency, and personalization. It ensures that your audience receives the right message at the right time, enhancing the overall customer experience and driving higher engagement and conversions.