How Do Product Photos Influence Click-Through Rates?
High-quality product photos can significantly boost click-through rates (CTR). When recipients open an email, they are more likely to click on visually appealing images that showcase the product effectively. Clear, professional photos can spark curiosity and interest, prompting users to click through to your website or landing page for more information. On the other hand, poor-quality or irrelevant images can detract from the message and reduce CTR.