While both push notifications and emails aim to engage users, they serve different purposes and have unique characteristics:
Delivery Speed: Push notifications are delivered instantly, whereas emails may take time to be noticed. Visibility: Push notifications appear directly on the user’s screen, while emails sit in the inbox until opened. Content Length: Push notifications are brief and to the point, while emails allow for more detailed content. Engagement: Push notifications often have higher engagement rates due to their immediacy and visibility.