Spam attacks can have a number of detrimental effects on email marketing efforts. These include:
- Damage to Sender Reputation: Internet Service Providers (ISPs) monitor sender reputation to filter out spam. Multiple spam complaints can lead to your emails being blacklisted. - Reduced Deliverability: When your emails are marked as spam, future emails are more likely to land in the spam folder rather than the inbox. - Loss of Trust: Recipients who receive spam are likely to lose trust in your brand, resulting in lower engagement and higher unsubscribe rates.