How Does Poor Structure Affect Engagement Metrics?
Poorly structured emails can lead to a variety of negative outcomes: - Low Open Rates: If the subject line and preview text are not compelling or relevant, recipients are less likely to open the email. - High Bounce Rates: Emails that are not mobile-optimized or contain broken links can lead to high bounce rates. - Low Click-Through Rates (CTR): A confusing layout or multiple competing CTAs can result in fewer clicks. - Increased Unsubscribes: Irrelevant or poorly structured content can lead to recipients opting out of your email list.