Compliance with regulations like GDPR and CAN-SPAM Act is crucial. Third-party tools often provide built-in features to help ensure compliance:
Consent Management: Tools often include mechanisms for obtaining and managing consent from subscribers. Unsubscribe Options: Automatically include unsubscribe links in every email. Data Security: Many tools offer secure data storage and processing to protect subscriber information. Audit Trails: Keep records of consents and communications for auditing purposes.