Using third-party tools can offer several advantages:
Efficiency: Automate repetitive tasks like sending welcome emails or follow-ups. Analytics: Gain insights through detailed reports on open rates, click-through rates, and conversion rates. Personalization: Create tailored content for different segments of your audience, increasing engagement. Compliance: Ensure your campaigns meet regulations such as GDPR and CAN-SPAM Act. Scalability: Easily manage growing email lists and more complex campaigns.