Account managers use various techniques to optimize email campaigns:
A/B Testing: Experimenting with different versions of emails to determine which performs better. Segmentation: Dividing your email list into smaller segments based on behavior, demographics, or other criteria. Personalization: Tailoring email content to individual recipients to increase relevance and engagement. Automation: Utilizing email automation to send timely and relevant messages based on user actions. Analytics: Using data analytics to track performance and identify areas for improvement.