Account managers handle a wide range of responsibilities, including:
Campaign Strategy: Developing and overseeing the execution of email marketing strategies tailored to your business. Performance Analysis: Monitoring campaign performance metrics and providing actionable insights. Optimization: Continuously improving campaigns through A/B testing, segmentation, and other techniques. Communication: Serving as the key liaison between your business and the email marketing team. Compliance: Ensuring your campaigns adhere to legal standards such as GDPR and CAN-SPAM.