web server logs

How Do Web Server Logs Integrate with Email Marketing?

When a recipient interacts with an email, certain actions, such as clicking on a link, can trigger a request to the server hosting the linked content. This request is recorded in the web server logs. By analyzing these logs, marketers can gain insights into recipient behavior, such as which links were clicked, the geographical location of the recipient, and the device used. This information helps in refining email campaigns and improving engagement.

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