By analyzing web server logs, marketers can extract a variety of useful insights:
Click-Through Rates: Determine how often recipients click on links within emails. Geographical Data: Understand where your audience is located, which can help in geotargeting. Device Utilization: Identify the types of devices used to access email content, aiding in optimizing emails for different screens. Referral Paths: Track how users navigate from email to website, which helps in understanding user journeys. Error Tracking: Identify and rectify any errors or issues in accessing links.