measure performance

How Do You Calculate These Metrics?

Understanding how to calculate these metrics is essential:
Open Rate: (Total Opens / Total Emails Delivered) x 100
Click-Through Rate: (Total Clicks / Total Emails Delivered) x 100
Conversion Rate: (Total Conversions / Total Emails Delivered) x 100
Bounce Rate: (Total Bounced Emails / Total Emails Sent) x 100
Unsubscribe Rate: (Total Unsubscribes / Total Emails Delivered) x 100

Frequently asked queries:

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