How Do You Collect Data for Targeting and Personalization?
Effective targeting and personalization require comprehensive data collection. This can be achieved through various means:
1. Sign-up Forms: Gather basic information such as name, email, and interests. 2. Purchase History: Track the products or services a customer has bought. 3. Website Behavior: Monitor pages visited, time spent, and items added to the cart. 4. Surveys and Feedback: Collect insights directly from the customers. 5. Social Media: Leverage data from social media interactions and profiles.