Comparing metrics involves analyzing data over different periods or between different segments to identify trends and patterns. Here's how to go about it:
Benchmarking: Compare your metrics with industry standards or past performance to gauge your success. For instance, if the average open rate in your industry is 20%, a 25% open rate would indicate strong performance. Segmentation: Compare metrics across different audience segments to understand which groups are more engaged. You might find that younger subscribers have a higher CTR compared to older ones. A/B Testing: Conduct A/B tests to compare the effectiveness of different subject lines, content, or send times. This can help you identify the best practices for your audience.