Several key metrics are essential for evaluating your email marketing campaigns:
Open Rate: Measures the percentage of recipients who open your email. Click-Through Rate (CTR): Indicates the percentage of recipients who clicked on one or more links within the email. Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that couldn't be delivered to the recipient's inbox. Unsubscribe Rate: Measures the percentage of recipients who opt out from receiving future emails. List Growth Rate: Indicates the rate at which your email list is growing.