Define Your Goal: What do you want to achieve? Higher open rates, better CTR, or more conversions? Choose the Element to Test: Decide which element you want to test, such as the subject line or CTA. Create Variations: Develop two or more versions of the email with the element you are testing being the only difference. Segment Your Audience: Split your audience into equal groups to receive the different versions. Send the Emails: Dispatch the emails to your segmented audience. Analyze the Results: Use metrics like open rates, CTR, and conversions to determine the winner. Implement the Winning Version: Send the winning version to your larger audience.