Email marketing involves sending targeted emails to a group's inboxes with the intent to inform, engage, and convert. The basic components include:
- Subject Line: The first impression of your email. - Content: The main body of the email, which should be relevant and valuable. - Call to Action (CTA): Encourages the recipient to take a specific action. - Segmentation: Dividing your email list into smaller groups based on criteria like behavior, demographics, or engagement levels.