How Do You Connect Your Email Marketing Platform to Your Database?
Most email marketing platforms offer integrations with popular databases and [CRM systems](). To connect, you typically need to:
1. API Integration: Use the API provided by your email marketing platform to connect to your database. This method often requires some technical knowledge. 2. Third-Party Tools: Utilize third-party tools or [middleware]() (like Zapier) that can facilitate the connection without requiring extensive coding. 3. Native Integrations: Some platforms offer native integrations with popular databases, allowing for a more straightforward setup.