Creating a buyer persona involves gathering data from various sources including customer surveys, interviews, website analytics, and sales team feedback. Here are some key steps: - Identify Demographics: Age, gender, location, income, education level, etc. - Understand Behaviors: Buying patterns, product usage, and online activity. - Determine Goals and Challenges: What are they trying to achieve and what obstacles do they face? - Gather Psychographic Data: Interests, values, and lifestyle choices.