Creating an effective visual hierarchy involves several key elements:
Headline: The headline should be the most prominent element in your email, often using larger and bolder fonts. It should quickly convey the main message. Subheadings: These help break down the content and guide the reader through the email. They should be slightly smaller than the headline but still noticeable. Images: Use high-quality images that support the content. Images can draw attention and make the email more visually appealing. Color Contrast: Use contrasting colors to highlight important elements like call-to-action buttons. This helps in making them stand out. White Space: Adequate white space helps to avoid clutter and lets the important elements breathe, making it easier for the reader to focus.