visual hierarchy

How Do You Create an Effective Visual Hierarchy?

Creating an effective visual hierarchy involves several key elements:
Headline: The headline should be the most prominent element in your email, often using larger and bolder fonts. It should quickly convey the main message.
Subheadings: These help break down the content and guide the reader through the email. They should be slightly smaller than the headline but still noticeable.
Images: Use high-quality images that support the content. Images can draw attention and make the email more visually appealing.
Color Contrast: Use contrasting colors to highlight important elements like call-to-action buttons. This helps in making them stand out.
White Space: Adequate white space helps to avoid clutter and lets the important elements breathe, making it easier for the reader to focus.

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