Employing a freemium model in email marketing offers several advantages:
1. Scalability: It allows businesses to grow their user base quickly. 2. Customer Insights: Gathering data from free users can provide valuable insights into customer behavior and preferences. 3. Cost-Effective Marketing: A free tier can serve as a powerful marketing tool, reducing the need for expensive advertising campaigns. 4. Customer Trust: Offering a free version can build trust and credibility, making users more likely to upgrade.