How Do You Determine the Right Content for Your Audience?
To determine the right content for your audience, you need to have a deep understanding of their preferences, behaviors, and pain points. This can be achieved through: - Segmentation: Group your audience based on demographics, behaviors, and interests. - Surveys and Feedback: Directly ask your audience what they want to see in your emails. - Analytics: Use data from past campaigns to identify what type of content performs best.