How Do You Measure the Effectiveness of Your Email Content?
To measure the effectiveness of your email content, focus on key metrics such as: - Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete the desired action, such as making a purchase or signing up for a webinar. - Bounce Rate: The percentage of emails that were not delivered. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list.