How Do You Interpret Open and Click-Through Rates?
High open rates indicate that your subject lines are effective and the timing of your emails is appropriate. However, if your open rates are low, it might be time to test different subject lines or optimize your send times.
The CTR is a strong indicator of how engaging your content is. A low CTR may suggest that your email content or call-to-action (CTA) needs improvement. Consider A/B testing different content formats, CTAs, and layouts to see what resonates most with your audience.