online presence

How Do You Measure the Effectiveness of Your Online Presence in Email Marketing?

To measure the effectiveness of your online presence, consider the following metrics:
Open Rate: The percentage of recipients who open your emails.
Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar.
Bounce Rate: The percentage of emails that were not delivered to the recipient's inbox.

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