delivered effectively

How Do You Measure Email Delivery?

Email delivery is measured using several key metrics:
Delivery Rate - the percentage of emails that successfully reached the recipient's inbox.
Bounce Rate - the percentage of emails that could not be delivered. This is further divided into hard bounces (permanent delivery failures) and soft bounces (temporary issues).
Open Rate - the percentage of delivered emails that are opened by the recipient.
Click-Through Rate (CTR) - the percentage of recipients who clicked on one or more links in the email.

Frequently asked queries:

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