How to Measure the Effectiveness of Visuals in Your Emails?
To understand the impact of visuals in your emails, you can track several key metrics:
Open Rates: Check if the subject lines with references to visuals have higher open rates. Click-Through Rates: Monitor if emails with specific types of visuals have higher click-through rates. Conversion Rates: Determine if visuals are contributing to higher conversion rates. Heatmaps: Use heatmaps to see where recipients are clicking within the email.