The email ROI (return on investment) is a measure of the overall financial effectiveness of your email marketing efforts. It is calculated by comparing the revenue generated from email campaigns to the total cost of those campaigns. A positive ROI indicates that your email marketing efforts are profitable and contributing to your business goals.
Understanding and monitoring these key metrics is essential for any email marketing strategy. By analyzing these data points, you can make informed decisions to optimize your campaigns, engage your audience more effectively, and ultimately drive better results for your business.