What Strategies Do Large Companies Use for Email Marketing?
Some common strategies include:
Segmentation: Dividing the email list into smaller segments based on criteria like demographics, purchase history, or engagement levels. Personalization: Using data to send personalized content that is relevant to each recipient. Automation: Setting up automated email workflows for tasks like welcome emails, cart abandonment reminders, and birthday wishes. A/B Testing: Experimenting with different subject lines, content, and CTAs to see what works best. Analytics: Tracking open rates, click-through rates, and conversions to measure the success of campaigns.