Measuring reader engagement is crucial for evaluating the success of your email campaigns. Key metrics include:
1. Open Rate: The percentage of readers who open your email. 2. Click-Through Rate (CTR): The percentage of readers who click on links within your email. 3. Conversion Rate: The percentage of readers who complete a desired action, such as making a purchase. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.