How Do You Measure Success Beyond Subscriber Count?
While subscriber count is an important metric, it should not be the sole measure of success. Other key metrics to consider include:
- Open Rates: Indicates how engaging your subject lines are. - Click-Through Rates (CTR): Measures the effectiveness of your email content. - Conversion Rates: Tracks the number of subscribers who take a desired action, such as making a purchase. - Churn Rates: The rate at which subscribers are opting out of your list.