How Often Should You Email Your Current Customers?
Finding the right email frequency can be tricky. Too many emails can annoy your audience, while too few can make them forget about you. A good starting point is to:
1. Test Different Frequencies: Experiment with weekly, bi-weekly, and monthly emails to see what works best. 2. Monitor Engagement: Pay attention to open rates, click-through rates, and unsubscribe rates to find the optimal frequency. 3. Ask for Preferences: Simply ask your customers how often they want to hear from you.