Measuring system performance involves tracking a variety of key metrics, including:
- Deliverability Rate: The percentage of emails successfully delivered to the recipients' inboxes. - Open Rate: The percentage of delivered emails that are opened by recipients. - Click-Through Rate (CTR): The percentage of opened emails that contain clicked links. - Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. - Conversion Rate: The percentage of recipients who completed the desired action (e.g., making a purchase).
These metrics provide insights into how well your email marketing system is performing and where there may be room for improvement.