Several factors can influence the performance of your email marketing system, including:
- Email List Quality: A well-segmented and clean email list leads to better deliverability and engagement rates. - Content Relevance: High-quality, targeted content increases the likelihood of recipients opening and engaging with your emails. - Sender Reputation: A good sender reputation ensures your emails are not marked as spam and are delivered to the inbox. - Technical Setup: Proper configuration of DNS records, such as SPF, DKIM, and DMARC, helps in authenticating your email and improving deliverability. - Email Timing: Sending emails at optimal times increases the chances of them being opened and engaged with.